What Does the Name "ReVased" Mean? The Story Behind Our Name and Mission

Quick answer: The name "ReVased" combines "re" and "vase," the idea of giving flowers a second life instead of letting them go to waste. ReVased started in 2019 when co-founders Arielle and Aviva watched their own wedding flowers get thrown out within hours, and it grew into a farm-direct flower and plant company built around reducing floral waste at every step.

It's a question we get often, both from customers browsing our story for the first time and from people who assume "ReVased" is just a clever brand name with no real meaning behind it. It isn't. The name describes exactly what the company was built to do.

Where the name actually comes from

"ReVased" is short for putting flowers back in a vase, giving them a second life rather than a one-way trip to the trash. That idea came from a real, frustrating experience: co-founders Arielle and Aviva are sisters who got married nine months apart, and in both cases their elaborate floral arrangements were tossed out within hours of the reception ending.

Flowers can account for roughly 10% of a wedding budget, yet the arrangements typically last only a few days before they're discarded, regardless of how much was spent on them. That gap between cost, lifespan, and the number of usable stems being thrown away is what led to ReVased.

What "giving flowers a second life" means in practice

In the early years, that meant collecting leftover flowers from weddings and corporate events and getting them into new arrangements instead of a dumpster. That mission hasn't changed, but the business has grown alongside it. Today, ReVased also works directly with growers to source farm-direct flowers, cutting out the layers of wholesalers and cold storage that cause so many bouquets to wilt before they even reach a customer.

The "second life" idea now shows up in a few different parts of the business:

• Farm-direct sourcing, which reduces the transit time and waste that come with a long, multi-stop supply chain
• The floral donation program, which redirects surplus and event flowers to nonprofits through the ReVased Non-Profit Floral Donation Directory
• An operating philosophy built around waste reduction, something we've written about in detail and continue to apply to how flowers are sourced, packed, and shipped

Is ReVased a nonprofit?

No. ReVased is a for-profit flower and plant delivery company, but giving back is built into the business rather than added on top of it. Surplus and donated flowers are distributed to nonprofit partners including senior centers, shelters, and hospitals across the country. You can read more about specific partner organizations on the ReVased Give Back Mission page.

How the name shapes what ReVased sells today

The name is also a useful filter for how ReVased makes decisions. Farm-direct sourcing exists because it wastes fewer stems in transit. The subscription model exists because it keeps fresh flowers in a home consistently rather than as a one-off purchase, cutting down on the buy-for-one-event-then-toss cycle the company was built to avoid. Even packaging and shipping choices get weighed against the same question: does this reduce waste, or just move it somewhere less visible?

Frequently asked questions

What does the name "ReVased" mean?

It's a play on giving flowers a second life, putting them back in a vase rather than letting them be thrown away after an event. The name reflects the company's original mission of rescuing leftover event flowers.

Is ReVased a nonprofit organization?

No, ReVased is a for-profit flower and plant company. It partners with nonprofits to distribute surplus and donated flowers, but it operates as a retail business.

Who founded ReVased?

ReVased was founded in 2019 by sisters Arielle and Aviva after both experienced the same thing at their weddings: expensive floral arrangements thrown away within hours of the celebration ending.

Does ReVased only sell leftover event flowers?

No. ReVased has grown into a farm-direct flower and plant delivery company. The floral donation and rescue program is still part of the mission, but the flowers and plants sold to customers are sourced directly from growers.

How can I donate leftover event flowers to ReVased?

Visit the Non-Profit Floral Donation Directory to find a partner organization near your event, or contact ReVased directly to ask about donation options in your area.

Want the full story? Read more about Arielle and Aviva, or see how the mission plays out today on the Our Mission page.